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Wurstelprater is Customer Champion 2026

Wurstelprater is Customer Champion 2026

The Austrian Society for Consumer Studies (Österreichische Gesellschaft für Verbraucherstudien, ÖGVS), together with the business magazine trend, annually publishes the largest nationwide Austrian ranking in the areas of customer satisfaction, customer service, and value for money—the so-called Branchenmonitor. And this year, the Vienna Wurstelprater has reason to celebrate: in the amusement and theme park sector, Austria’s most historic amusement park has achieved first place in customer satisfaction! The Wurstelprater is also ranked among the top 20% overall and may therefore claim the title “Customer Champion 2026.”

No. 1 in Customer Satisfaction

“Winning the gold medal is a great distinction for the entire Prater and makes us proud. The satisfaction of our guests is our highest priority. Our Prater businesses work with dedication and passion every single day—and that is exactly what is reflected in this outstanding result,” emphasizes Silvia Lang, President of the Prater Association. She extends special thanks above all to the family-run businesses that have preserved the tradition and thus the unique flair of the Wurstelprater for generations.
Other top placements include Familypark (2nd place), Walderlebniswelt (3rd place), and Fantasiana Adventure Park (4th place). You can find all results for the leisure sector here.

Industry Monitor 2026

The Industry Monitor is based on a comprehensive customer survey. This year, 1,958 companies across 184 sectors were evaluated, with a total of around 380,000 ratings submitted. The final analysis includes those companies for which at least 100 reviews were received. In addition to sector-specific evaluations, the overall top 20% of companies are also determined. These may carry the title “Customer Champion 2026.”
You can find all information and rankings on the ÖGVS website (German article).

Fotocredits: © Wolfgang Payer